Questions, answered

No. The programme is designed for complete beginners and career changers. If you're motivated, comfortable with numbers and willing to put in the hours, we'll take you from zero to job-ready.

If you complete the programme, meet all the published conditions and still don't land a paid media role within the guarantee window, you get a full refund of your course fee. The conditions exist to make sure you've genuinely done the work — they're all things a hireable candidate would do anyway.

Early cohorts are £497 as a one-time fee — no hidden extras, and the certifications are free to sit. This price is limited to the next 10 students and rises to £997 once our first cohort is placed.

It runs over 8–12 weeks and is 100% online with a mix of live sessions and self-paced work. Plan for around 10–15 hours per week. It's designed to be doable alongside a job.

Entry-level paid media roles such as PPC Executive, Paid Media Assistant, Google Ads Specialist and Performance Marketing Associate — primarily at agencies, which is where most people start their PPC careers.

It's practitioner-led and taught by someone actively working in paid media at both agency and client level. The curriculum reflects what agencies actually hire for — not theory from someone who left the industry years ago.

Yes. We fully prepare you for the Google Ads and Meta certifications, and both are free to sit. You'll graduate with recognised credentials on your CV.

We're working towards Department for Education Skills Bootcamp funding, which would make the programme free to eligible students in future. For now, the £497 early-cohort price keeps it accessible while we build that out.