The programme
A focused path to becoming a paid media specialist
8–12 weeks of practitioner-led training across Google, Meta and Microsoft Ads, analytics and reporting — finishing with a portfolio and a placement.
⏱ 8–12 weeks💻 100% online · live + self-paced🎓 2 certifications included
Campaign strategy
Plan account structures, choose campaign types and set budgets that perform.
Data & analytics
Read GA4, track conversions and turn numbers into optimisation decisions.
Creative & copy
Write high-CTR ads and run structured creative tests across platforms.
Certifications
Graduate Google Ads and Meta certified — credentials hiring managers recognise.
Week by week
The full syllabus
01
Paid media foundations
Weeks 1–2- How the paid media industry and agencies actually work
- Auctions, bidding, Quality Score and the metrics that matter
- Account structure, campaign types and budgeting fundamentals
- The role of a PPC executive and what agencies expect day one
02
Google Ads mastery
Weeks 3–5- Search, Performance Max, Display, Shopping and Demand Gen
- Keyword research, match types and negative keyword strategy
- Writing high-CTR responsive search ads and assets
- Conversion tracking, bidding strategies and optimisation
- Prep & sit the Google Ads Search certification (free)
03
Meta & Microsoft Ads
Weeks 6–7- Meta campaign objectives, audiences and the ads manager
- Creative testing, the Pixel and Conversions API basics
- Microsoft Ads import, differences and where it wins
- Prep & sit the Meta certification (free)
04
Analytics & reporting
Weeks 8–9- GA4 fundamentals for paid media analysts
- UTM tracking, attribution and reading the data
- Building clear client-ready reports and dashboards
- Turning data into optimisation decisions
05
Portfolio & job placement
Weeks 10–12- Build and present a full portfolio campaign
- CV rewrite and an optimised LinkedIn profile
- Mock interviews and agency-style technical tasks
- Direct introductions to hiring agencies + job guarantee
Roles you'll be ready for
Where graduates land
Entry-level paid media roles — primarily at agencies, where most PPC careers begin and progress fastest.
PPC ExecutivePaid Media AssistantGoogle Ads SpecialistDigital Marketing ExecutivePerformance Marketing AssociatePaid Search Analyst
Included with every place
What you get
- Live + self-paced curriculum
- Google & Meta certifications
- A real portfolio campaign
- CV & LinkedIn support
- Interview & technical prep
- Job placement assistance
- The job guarantee
- Lifetime community access
10 seats · £497
Ready to start your paid media career?
Join the next cohort and go from no experience to job-ready — backed by a genuine job guarantee.
No experience needed · Certifications included · Full refund if you're not placed